Baselayer Gruppetto offert
Pour l'achat du maillot Roubaix + cuissard long Joop
For the festive season, take advantage of our exclusive offer: receive a free Gruppetto merino wool baselayer with the purchase of a Roubaix jersey + Joop Winter Tights with Pad. Add all three products to your basket and simply enter WINTERPACK code at checkout.Winter Collection
A collection designed and developed to keep you comfortable and warm when temperatures drop.

People are gonna be Zwifting in their living rooms!
Indoor training

Breathable
Micropeforations laser pour une ventilation maximale. Zweat is good.

Lightweight mesh
Lightweight, breathable fabric, made in France, with a comfortable fit.

Specific pad
Special pad indoor training , featuring innovative Hybrid Cell System technology with a density of 200 kg/m3.
The legend continues
Mercier is a century-old French bicycle brand that accompanied the democratization of cycling and made its mark on the history of the sport in the 1950s, 60s, and 70s. Founded in 1919, the company began by selling frames and then moved on to complete bicycles.
In 1933, it formed a professional team and wrote some of the most glorious pages in cycling history: four victories in Milan-San Remo, five in Paris-Roubaix, and more than 40 stage victories in the Tour de France.
Legendary riders made their careers at Mercier: Antonin Magne, Louison Bobet, Raymond Poulidor, Cyrille Guimard, Joop Zoetemelk...

1975

2025
The birth
It was in 1919, in the city of Saint-Étienne, that Émile Mercier and his brothers founded the bicycle factory.
Mercier among the pros
In 1933, the company's leaders took a visionary approach. To raise public awareness, Mercier assembled a professional team in 1933.
Sign of distinction
The distinctive purple jersey worn by Mercier riders first appeared in 1955. “It's not pretty, but at least we can be seen in the peloton,” said Emile Mercier.
The paradise for Bobet
The Breton succeeded his compatriot Jean Forestier and won the “Hell of the North” in the spring of 1956. He used his speed to beat Belgian Alfred De Bruyne and Jean Forestier in the sprint finish. Bobet became a legend with this victory in Roubaix.
Birth of a legend
In the 1961 edition of the 298-kilometer classic race, an unknown rider appeared on screen for the first time. His name? Raymond Poulidor.
Rivalry at the top
In 1964, the rivalry between the cold Anquetil and the unlucky Poulidor divided France. The 20th stage of the 1964 Tour de France would be the deciding factor.
The peak
150,000 bicycles manufactured in 1975. Mercier's reputation was based on high-quality production, with most of its bicycles equipped with parts made in Saint-Étienne or Italy.
The decline
150,000 bicycles manufactured in 1975. Mercier's reputation was based on high-quality production, with most of its bicycles equipped with parts made in Saint-Étienne or Italy.
1919–2019: the revival
To celebrate the sport and its rich heritage, Mercier presents its discerning vision of the discerning cyclist's wardrobe.
The celebration
Mercier now offers a complete range of products for both men and women, whatever the season.
Mercier is also the proud partner of the legendary Magève Mont-Blanc race.










Cyclist n°57 - Nov/Dec 2025
The Roubaix thermal jersey combines everything we love about Mercier: the fabric is both flexible and highly effective against inclement weather, and very comfortable to wear.
Rouleur.cc
Mercier décrit ce maillot comme « polyvalent... protégeant du froid et du vent lorsque les conditions l'exigent », et après l'avoir testé en Grande-Bretagne, où il est possible de vivre les quatre saisons en une seule sortie, cette description est tout à fait juste. (...) La qualité de fabrication du maillot Saint-Étienne est vraiment exceptionnelle : il est magnifiquement confectionné (en Italie) et présente un aspect et un toucher haut de gamme.
Cyclist n° 57 - Nov/Dec 25
The Joop long cycling shorts feature a durable yet flexible outer layer with flat seams that allow for maximum freedom of movement.
The Mercier Why
























