On Thursday September 24th, we had the pleasure of meeting at Steel Coffee shop, to celebrate the rebirth of Mercier. Of course, it would have made more sense to do this in the Spring, but the Covid health crisis had other plans.
So we had all the more reason to celebrate seeing the Mercier outfits in pride of place on the shop mannequins, in this Parisian temple of cool and all things good taste on two wheels. Marc, the owner, and Julien, helped us set up the products, photos and the window. And of course, make sure the beers are chilled.
7.30 pm. The first guests began to arrive, gradually filling the shop and soon spilling out onto the pavement outside. Experienced cyclists and friends of the brand came together to share their passion for cycling. As the rain hit the Parisian pavements, we made our next appointment to meet up again next Spring.
In the meantime, the Mercier collection will remain available throughout October at Steel.
Steel Coffee Shop
58 rue de la Fontaine au Roi
Merci Steel !