Pop-Up Store: Briançon - summer 222

Located in France, in the South of the Alps, the city of Briançon deserves the name of cycling capital of 2022. Indeed, the stage 11 of the Tour de France will end at the top of the Granon pass, one pedal push away from the highest French city. And the day after, on July 14, the Tour de France peloton will take the direction of the Alpe d’Huez.

For the record, it is this stage path that will be followed by more than 10,000 amateur cyclists, during the Étape du Tour de France 2022, on July 10.

This summer in the Serre Chevalier valley, Mercier will be represented because there will be a Pop-Up Store inside the Melquiond Sports store. There, you will be able to discover the Mercier collection.

For the participants in the Étape du Tour de France 2022, keep a sharp eye out, Émile Mercier will be near the starting line. You will easily recognize him; he smiles a lot and talks to everybody.

Melquiond Sports
All. des Boutiques
05330 Saint-Chaffrey
T: +33 04 92 24 01 67


Monday to Sunday, 9AM–12PM, 3:30–7PM