On Wednesday June 22nd, the Mercier team had the chance to be invited to present the brand, its history and the products in the collection.
Thank you to the cycling enthusiasts who braved the storm to share a drink and listen to Émile Mercier tell us about the story of his parents and his family, founders of the brand in 1919. Émile shared some good anecdotes: we notably learned why Mercier had made purple one of the brand's emblematic colors. A hint: it's related to a flower.
Thank you to the Grimpeurs Cyclist House teams for their warm welcome and their invitation to distribute Mercier in their very beautiful shop in Lyon (France). Moreover, it seems that Grimpeurs will open a new shop next September in Annecy, capital of the French Alps. We will be there.
In the meantime, come and discover the collection at Grimpeurs Lyon:
Grimpeurs Cyclist House
4 rue d'Oran
69001 Lyon - France